Bruce Hershenson

Bruce Hershenson is an American entrepreneur who in 1999 founded the movie memorabilia auction company eMoviePoster. He is a collector of movie pressbooks and has edited 43 movie poster history books. He began his career in movie posters in 1990, when the auction house Christie's offered to sell some of his collection, and he conducted an annual movie poster auction at Christie's for the following eight years, grossing between 1.5 million and 2 million dollars each year; in 1999 he decided to begin posting some of his items on eBay. He had been a professional poker player in the 1970s and early 1980s, and won the Seven Card Stud event in the 1979 Super Bowl of Poker and the Seven Card Razz event in the 1981 World Series of Poker. From the early 1980s he also traded stock options on the floor of the Philadelphia Stock Exchange until shortly after the 1987 crash.