Steve Rocco

Stephen Salvadore Rocco, born on 16 January 1960, is an American businessman and skateboarder who founded the skateboarding company World Industries with Rodney Mullen in 1987, sold the company in 2002 and is currently retired. He is an important figure in the early popularity of street skateboarding in the 1990s, and his advertisements were direct messages to the consumer in words that resonated with the skateboarders of the time. He is the cofounder of Blind, 101, Plan B and Duffs, and in 1992 he founded the skateboarding magazine Big Brother. He is the subject of the theatrically released 2007 documentary The Man Who Souled the World.