Rich Piana

Rich Piana (1970 to 2017) was an American bodybuilder who also worked as a businessman and YouTuber. In national amateur competition under the National Physique Committee he took the Mr. Teen California title in 1989, Mr. California in 1998 and further NPC contest wins in 2003 and 2009. He became widely known in the lifting community for his frank talk about steroid use and its consequences and for a loud, extroverted public persona, and he built a large following on YouTube with motivational talks, training montages and daily life footage. He collapsed in August 2017, spent two weeks in a coma and died at the age of 46; his autopsy found enlarged heart and liver but could not settle the cause of death.