Per Holknekt

Per Olof Holknekt, born on 27 April 1960, is a Swedish fashion designer and entrepreneur and the founder of several magazines and companies, the most successful of which is the clothing company Odd Molly. He grew up in Falun, Dalarna, the son of a police officer and a school principal. He moved to Hermosa Beach, California, in 1980 and for several years was a professional skateboarder, winning several international competitions. In 1984, while in California, he founded the skateboarding magazine Transworld Skateboarding, and he then returned to Sweden, studied economics at the IHM Business School and started the skateboard company Street Style with his brother Thomas.