Charles Atlas (born Angelo Siciliano, 1892 to 1972) was an Italian-born American bodybuilder, best remembered for the mail-order exercise method and advertising campaign that carried his name and likeness. He built his own physique from that of a scrawny youth and became the most popular bodybuilder of his day, taking the name Charles Atlas after a friend said he resembled the statue of Atlas on a Coney Island hotel, and legally adopting it in 1922. He launched his first bodybuilding course with fitness writer Frederick Tilney in November 1922, and the company Charles Atlas Ltd. was founded in 1929. The firm still sells a program aimed at the 97-pound weakling of its famous ads, which are counted among the longest running and best remembered in advertising history.
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Source Charles Atlas (Wikipedia)Lead, nationalityQuote, Lead, nationality
was an Italian-born American bodybuilder
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1. Charles Atlas (Wikipedia)
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Atlas trained himself to develop his body
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born Angelo Siciliano; October 30, 1892
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was an Italian-born American bodybuilder
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was an Italian-born American bodybuilder best remembered as the developer of a bodybuilding method
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