Allan Paivio

Allan Urho Paivio, born on March 29, 1925, and died on June 19, 2016, was a professor of psychology at the University of Western Ontario and a former bodybuilder. He was born in Thunder Bay, Ontario. In 1948 he won the title of Mr. Canada in a competition established by the International Federation of BodyBuilders, and a 1948 article in Your Physique magazine described him as a well known athlete, bodybuilder, gymnast and physical culturist. He obtained a BSc in Physical Education from McGill University in 1949 and established a gym and health studios in Montreal. He earned his Ph.D. from McGill in 1959, taught at Western Ontario from 1963 until his retirement and is best known for dual-coding theory.