Home›Articles›Olympic and Paralympic Movement History›The Reversal That Built the IOC's Sponsorship MachineArticleThe Reversal That Built the IOC's Sponsorship MachineOlympic and Paralympic Movement HistoryConnectionsSourcesComments (0)Reader Challenges (0)ConnectionsArticle OnInternational Olympic Committee (IOC), Governing Bodies Well-attested SourcesWikipedia, International Olympic Committeetier 2Wikimedia FoundationOlympic marketing sectionQuote, Olympic marketing sectionBrundage believed that corporate interests would unduly impact the IOC's decision-making.View the SourceSport and Games Atlas Long-Form Articles, First EditionSport and Games AtlasComments (0)No comments yet. Be the first to share a thought.Sign in to join the discussion.Reader Challenges (0)No disputes yet. Spotted an error or a better source? Open the first one.Sign in to dispute this or suggest a correction.