Cthulhu for President

Cthulhu for President is a political parody of the United States presidential election in which Lovecraft's fictional cosmic horror Cthulhu runs for office under the motto Why settle for the lesser evil. The American games company Chaosium, publisher of the Call of Cthulhu role-playing game since 1981, issued a Cthulhu for President campaign kit in 1996 with a button, posters, yard signs, speeches and a vision booklet titled Contract on America, and that kit won the 1996 Origins Award for Best Game Accessory. In 2004 Chaosium, working with Chris O'Neill and Daniel Landis of the humorous role-playing publisher 9th Level Games, released a complete beer and pretzels role-playing game of the same name in which the players are Elder Party campaign staffers serving the Great Old Ones in an occult political struggle, and a 2016 edition parodied that year's election. The parody campaign has recurred in many election cycles, with internet campaigns, merchandise, videos and posters, and similar campaigns in other countries.